Up to the 90's, News Corp was predominantly occupied with purchasing as many newspaper and television companies as possbile. This is because these were the forms of media most consumed by people at the time. As more and more people began to watch television, it was at this time News Corp announced plans to build Sky, the ultimate form of television as far as Murdoch was concerened. Of course, Sky has now gone on to become arguably the most succesful direct broadcasting satellite television company.
During the 90's, globalisation became a point of interest for Murdoch. Many of the companies his empire owned were based in either Australia, the US or the UK. Media was being consumed in masses in other continents, especially Asia. As a result, News Corp bought shares in many Asian tv networking companies, the most noteable of these being Star TV (which was based in China and India, two countries with a rapdily growing economy).
Another form of media which has now become the largest in the world was Internet. Again, Murdoch identified the need to invest in this form of media. He now owns MySpace, the most succesful social networking website.
News Corp responds to the new media age by investing in the forms of media which are now most successful. It also targets countries and contenents (especially Europe and Asia) where different forms of media are slowly growing in popularity amongst the people.
Controversies
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid £623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq. Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias. Many examples detailing this can be found in the left-wing documentary "Outfoxed: Rupert Murdoch's War on Journalism" released in 2004.
Sources:
Aman's Mind
http://en.wikipedia.org/wiki/News_corp
During the 90's, globalisation became a point of interest for Murdoch. Many of the companies his empire owned were based in either Australia, the US or the UK. Media was being consumed in masses in other continents, especially Asia. As a result, News Corp bought shares in many Asian tv networking companies, the most noteable of these being Star TV (which was based in China and India, two countries with a rapdily growing economy).
Another form of media which has now become the largest in the world was Internet. Again, Murdoch identified the need to invest in this form of media. He now owns MySpace, the most succesful social networking website.
News Corp responds to the new media age by investing in the forms of media which are now most successful. It also targets countries and contenents (especially Europe and Asia) where different forms of media are slowly growing in popularity amongst the people.
Controversies
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid £623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq. Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias. Many examples detailing this can be found in the left-wing documentary "Outfoxed: Rupert Murdoch's War on Journalism" released in 2004.
Sources:
Aman's Mind
http://en.wikipedia.org/wiki/News_corp
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