Media Language
- Long shot portrays the bottle and glass as classy objects that need to be appreciated.
- The way the bottle and glass have been tilted represent the text on the top left of the screen.
- The lighting on the glass makes the whiskey look classy. The use of two ice cubes represents the old sayin anything more than two ice cubes takes away the taste.
- The colours green and white are very nationalistic - Irish.
- The logo name is in the bottom right corner and very small. The audience is expected to be able to identify the bottle.
Institution
- Jameson Irisish Whiskey - Restrictions on the way they advertise their alcohol.
Genre
- Advert with the purpose of convincing the audience to buy the product.
Reprensentation
- The whiskey is classy.
Audience
- C1, C2. Active audience would challenge the notion of twice as smooth.
Ideology and values
- Promotes alcohol as a product of desire.
- Irish whiskey is smooth.
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